Since 2008, as the Managing Partner for CBi China Bridge, Rudy is responsible for empowering the organization to reach its full potential, strengthening the ability for the company to deliver beyond expectations. Creating and enabling the culture of China Bridge to drive our clients to “Their Next” through an insight based approach to innovation and design strategy. Being based in China for the past 10 years, Rudy has embraced the opportunity to engage leading companies as a consultant on innovation, strategy, design management , workshop facilitation, organization development and business design. Skills that all drive and shape peoples future and China’s future. Rudy has lead engagements and initiatives with Toyota, Samsung, Johnson & Johnson, BD Medical, Chery Auto, LL Bean, MARs, Nautilus, Phillips, GN Resound. Prior to becoming a Bridge, Rudy established an Asia Design & Innovation Studio in Shanghai for a Fortune 500 company, American Greetings building the organization from 0 to 40 associates during 3 years. 05 to 08 From 1999 to 2005 – Art Director and Design Manager in American Greetings, Cleveland Ohio Mary Schiller Myers School of Art, graduating with a BFA in Visual Communications & Graphic Design.